Online art sales are predicted to go over $9 billion per year by 2024. As technology improves and the world changes, selling art online is bound to become more lucrative than ever before. In 2018, over $4 billion in art sales were conducted online.
Clearly, moving your work online for sale is a smart business move, but many artists feel strongly about debuting their work in a physical gallery. It’s true that being physically present in front of a piece can change our reaction to it, but there are increasingly attractive options to get the message across online, too. Could selling art online in Palm Beach, FL be right for you? Read on to learn about some of the many benefits.
Increase your market
To sell art, you need to reach buyers—and not just any buyers, but the type who are most likely to be interested in and eager to buy your work. That’s why selling through a gallery online can be so effective. You’ll naturally reach existing or prospective gallery clients who may not have happened upon your work otherwise. In turn, your work will be displayed in more places and gain a reputation, especially when you choose a thoughtfully-curated gallery that fits your style.
Increase your income
Art for art’s sake is satisfying, but art that helps pay the bills is even better. Many artists dream of the day they can quit their day job and support themselves by working on their passion, although it can be difficult even for experienced artists. Often, commissions for online galleries are much lower than what you’d see in a physical one, ranging from around 1.5 to 10 percent. That’s because online galleries are able to operate without paying rent and other major overhead costs, which benefits everyone.
Leave the marketing to the experts
When you’re an artist—especially if you have other jobs to support your passion—marketing online can be a full-time job in and of itself. Between creating the work and learning the ins and outs of marketing, you won’t have much time left over. Selling your art online, particularly through a gallery, allows you to rely on the owners’ expertise and connections. It’s much easier than selling prints on Etsy, for example, where it’s all too easy to get lost among the crowd.
While selling art online isn’t for everyone, it can be an attractive option that expands your reach, outsources the advertising and earns you money for your pieces. For more and more artists these days, it’s a no-brainer.
Go online to sell your art in Palm Beach, FL
To learn more about buying and selling art online in Palm Beach, FL, consult the experts at Gallerie Y. Our appointment-only gallery also has an online presence that allows you to browse our collection of up-and-coming artists from all over the world. We can answer questions about the buying and selling process, as well as anything about our collection. Reach out to us today to get started.